Pnoe
Case Study

PNOĒ - Building Healthy Fitness Businesses with Flexible Payments

PNOĒ offers the gold standard in flexible payment terms and gives their customers a better experience. Using their Balance account, PNOĒ generates invoices to gyms, payable in installments over time, but gets paid immediately by Balance.

Industry
Healthcare
Features
Instant payouts
Business type
Biotechnology

Business results

$30,000

Saved in processing fees

5 hours

Saved every month in reconciliation and AR resources

Over 30%

Of card only customers moved to ACH and wire

PNOĒ is the world’s first fitness training technology to equip fitness and health professionals with sophisticated biometric analysis methods and the power to harness the full potential of cardiometabolic testing. The PNOĒ Metabolic Analysis System builds a personal metabolic profile in just 10 minutes, taking clinically accurate measurements of metabolic, heart, lung, and cellular fitness in just 10 minutes. PNOĒ’s Precision Nutrition, Virtual Sessions, Group Training, and Workout Builder then offer them a unified experience powered by their personal metabolic profile.

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Challenge

PNOĒ sells its proprietary training systems to fitness and health professionals, as well as gyms. Since customers need to get the hardware before being able to use it with their own customers, PNOĒ needed a payments solution that they could plug and play to give their customers more flexible payment methods.

At the same time, they didn’t want to assume the risk of offering net terms, so they wanted an easy way to offer financing, too. This is all too common among B2B merchants. The benefits of B2B buy now pay later are often overrun by the overhead costs and development resources it could take to have the kind of ideal payment experience merchants are after. Thanks to Balance, PNOĒ didn't have to settle.

Solution

With the Balance Platform, PNOĒ gives their customers the flexibility to pay once they start generating revenue using the PNOĒ system. Most gyms charge approximately $100 - $300 for this service. On average 30%+ of gym members sign up for testing within the first six months. Using their Balance account, PNOĒ generates invoices to gyms, payable in installments over time, but gets paid immediately by Balance. In this way, PNOĒ is able to offer a better and more flexible payments experience.

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Learn More

With Balance, merchants can offer flexible and net terms while still getting paid instantly. Learn more about offering net terms and take your mind off payments, for good.

Balance makes it possible for us to sell our products in the way that makes the most sense for our customers. Balance helps our business to offer the gold standard in flexible payment terms and give our customers a better experience.

Apostolos Astalakis
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Co-founder and CEO of PNOĒ
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