While at PayPal, we witnessed the struggles of B2B merchants unable to complete the transition to the online space, being stuck with offline transaction processing. A fraction of their trade is via credit cards, so retrofitted consumer solutions weren't going to cut it.
What was missing was a solution designed specifically for B2B eCommerce business and marketplaces, owning the entire B2B checkout experience, end to end - unifying different payment methods and terms, providing a self serve experience, while getting full control.
Balance lets B2B merchants provide businesses with a way to pay how and when they want, while getting the funds instantly and easily as card payments.
— Bar and Yoni, Co-founders @ Balance