VP Marketing

Tel Aviv / US
Full Time


We are seeking a creative, curious, independent VP Marketing with an exceptional track record of leading Marketing growth for a B2B Fintech product to lead our dynamic and fast-paced marketing team. This role combines leadership and hands-on. You will design, implement, execute and monitor effective go-to-market strategies that align with our business goals. This is a unique opportunity to shape the positioning of a leading business in a significant transitioning market. You will work directly with the company’s founders and report to the CEO.


  • Own and manage all marketing activities - content creation and strategy, lead and demand generation, public relations strategy including analyst relations, social media, brand awareness, webinars, website, etc.
  • Manage the Marketing team - structure, hiring, employee development & retention etc.
  • Develop and drive Balance’s products positioning, messaging, value proposition, branding, and go-to-market strategy
  • Oversee all lead and demand generation processes – from community building to digital marketing, events and everything in between
  • Own the marketing budget and execute a demand plan that match the growth goals
  • Bring a data-driven approach to all marketing efforts, modeling, and forecasting ROI, analyzing funnel metrics
  • Set, monitor and report on department KPIs
  • Monitor competition (acquisitions, pricing changes and new products and features)


  • BSc degree in Marketing or related discipline; MBA - Advantage
  • 5+ years of experience as a VP/Director of Marketing, preferably from B2B start-up companies
  • Proven experience in designing, implementing and monitoring effective marketing strategies 
  • Experience with handling big marketing performance budgets
  • Knowledge of SEO, web analytics and online advertising tools
  • Experience with CRM software and digital marketing tools and techniques
  • Payments / supply Chain / Fintech/ E-Commerce background - Advantage
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • Strong written and verbal communication skills both in English and in Hebrew
  • A self-motivated team player and ability to work in fast-paced environments with minimal oversight
  • A data-driven ‘people’s person’, with the ability to motivate stakeholders to drive goals and KPI