With the manufacturing industry seeing a new wave of [.c-yellow-span] digital transformation [.c-yellow-span], how and when manufacturers move online is a big question.
We sat down with the Chief Strategy Officer of Shift7, Randy Higgins, to share with manufacturers the secrets behind effectively rolling out a modern customer experience:
- What happens when customers can find the information they need and complete transactions without having to pick up the phone and call a sales rep?
- Is it important to create a very clear picture of what your customer journey looks like?
- How do you offer offline legacy flexibility that the customer is to, but in a digital and seamless way?
- What are effective ways to drive change management internally around ecommerce?