Case Study

Response cuts time-to-pay for high-growth businesses

Response is a B2B marketplace that helps high-growth businesses optimize sourcing and procurement. They cut their time-to-pay by adding self-serve B2B Checkout to their marketplace website.

Inventory management
B2B checkout
Business type

Business results


Saved in processing fees

5 hours

Saved every month in reconciliation and AR resources

Over 30%

Of card only customers moved to ACH and wire

Response is a B2B marketplace that helps high-growth businesses optimize sourcing and procurement. Response helps bring spend under control and keeps teams focused on core operations by streamlining request and approval processes, automating non-core business sourcing, and comparing quotes from the entire US market, not just known vendors.


Response was using an escrow service and Stripe to accept payments. Response needed a way to turn over transactions in the fastest way possible in order to ensure speedy procurement of supplies. They also wanted to provide a streamlined customer experience.


With the Balance B2B Hosted Checkout, Response reduced time-to-pay, which now helps them meet requests in the fastest way. Response was also able to reduce payment and payment operations costs. At the same time, the company was able to start offering instant payment terms right in the checkout on their website. With Balance, Response can evaluate the risk for new buyers in six seconds, and provide transaction financing to qualified buyers immediately. This expands the number of buyers they can help. Finally, Response reported a marked increase in buyer satisfaction.


Learn More

With Balance, it’s easy for marketplaces to set up seamless business transactions for buyers and sellers. Learn more about accepting multiple payment methods, instant terms, automatic vendor payouts, automated collections, and beyond.


With Balance, Response was able to reduce our time-to-pay from over a week to a matter of minutes while creating a frictionless experience for our buyers.

Keivan Shahida
CEO, Response